The Saree Run:
When Tradition Became a Movement
What started as a bold idea — women running in sarees — became one of India's most celebrated cultural sporting events. ICS conceptualised, produced, and scaled the Saree Run from a single-city activation into a nationally recognised IP, blending pride, community, and sport in a format no one had seen before.
SAP Run:
Building a Corporate Running Community From Scratch
SAP wanted to do more than sponsor a run — they wanted to own one. ICS designed the SAP Run as a flagship employee and ecosystem event that brought together thousands of participants under a shared purpose. The result was a high-energy, deeply personal brand experience that redefined how SAP showed up beyond the boardroom.
Taneira × Paralympics:
Weaving Inclusion Into Brand Story
When Taneira wanted to celebrate India's Paralympic athletes, ICS crafted a digital storytelling campaign that connected the heritage of handwoven textiles with the grit of para-sport. The campaign earned widespread organic traction, positioned Taneira as a brand with genuine cultural depth, and generated significant earned media coverage across lifestyle and sports verticals.
Taneira × Deloitte:
Where Boardroom Meets the Loom
ICS produced an exclusive styling and brand immersion workshop for Deloitte's senior leadership in partnership with Taneira. The experience was designed to deepen Taneira's positioning as a premium, culturally rooted brand by placing its craftsmanship directly in the hands of India's business elite — creating lasting brand association through personal experience.
From Employees to Evangelists
A Culture Reset for a 5,000-Strong Workforce
A fast-scaling enterprise faced a growing disconnect between its external brand promise and internal employee experience. ICS designed a full-year culture activation programme — from recognition frameworks and internal communication campaigns to leadership alignment workshops — that transformed how the organisation felt from the inside out.
Presence as a Competitive Advantage
The Leadership Edge Programmeæ
A leading financial services firm wanted its client-facing leaders to command rooms — not just fill them. ICS designed and delivered a bespoke grooming, presence, and brand training programme that equipped senior professionals with the personal brand clarity, communication confidence, and visual authority to represent their organisation at the highest levels.